ICEB 2026 features multiple tracks, including special tracks and regular tracks.

Special Tracks

1. AI and LLM in Marketing: User Experience, Trust and Decision Behavior
   Chair: Beiping Tan, Minglue Technology Group and Miaozhen Marketing Research Institute
   Chair: Ronggang Zhou, Beihang University
2. AI Healthcare Innovation, Adoption and Diffusion
   Chair: Zhong Yao, Beihang University
   Chair: Yuanhong Ma, Harbin Institute of Technology
3. AI in FinTech and RegTech
   Chair: Junhuan Zhang, Beihang University
   Chair: Yunchuan Sun, Beijing Normal University
   Chair: Jiaqi Wen, Dongbei University of Finance and Economics
4. AI in Live Streaming E-Commerce
   Chair: Jichang Zhao, Beihang University
   Chair: Yang Yang, Beijing Information Science & Technology University
5. AI-Driven Innovation Platforms and Organizational Transformation
   Chair: Lele Kang, Nanjing University
   Chair: Jing (Elaine) Chen, Beihang University
   Chair: Chenxi Li, Beihang University
   Chair: Jun Zhang, Monash University
   Chair: Bei Luo, Beijing Normal-Hong Kong Baptist University
6. AI-Driven Sustainable E-Commerce and Green Consumption Innovations
   Chair: Rui Wang, China University of Petroleum (Beijing)
   Chair: Ruizhi Wang, Beijing University of Chinese Medicine
   Chair: Yao Wang, China University of Geosciences (Beijing)
   Chair: Ying Bao, China University of Petroleum (Beijing)
   Chair: Li Wan, Beijing Institute of Mathematical Sciences and Applications
   Chair: Kaidi Wan, China University of Mining and Technology
7. AI-Enabled Services and Consumer Behavior on Digital Platforms
   Chair: Liangbo Zhang, City University of Macau
   Chair: Fang Wang, Wilfrid Laurier University, Canada
   Chair: Yangming Wu, Macau University of Science and Technology
   Chair: Bowen Zhang, Southern University of Science and Technology
8. AI-Generated Content (AIGC) and Consumer Engagement
   Chair: Zhong Yao, Beihang University
   Chair: Jing Luan, Beijing Jiaotong University
   Chair: Biao Xu, University of Science and Technology Beijing
9. Behavioral Dynamics and Governance of GenAI in Digital Commerce
   Chair: Pengzhen Yin, Hefei University of Technology
   Chair: Ting Xu, Southern University of Science and Technology
10. Beyond Assistance: Reshaping Knowledge Flow and Collaborative Innovation through Agentic AI in E-Business
    Chair: Xin Wei, Beijing University of Technology
    Chair: Wei Zeng, Hunan University
    Chair: Zhiyong Li, Communication University of China
11. Causal Prediction, and Multi-objective Optimization: Towards Robust Intelligent Decision-making for Complex E-commerce Systems
    Chair: Zhen Peng, China University of Geosciences (Beijing)
    Chair: Ying Hua, University of International Business and Economics
    Chair: Guowei Hua, Beijing Jiaotong University
12. Digital Marketing and Consumer Behavior
    Chair: Lin Liu, Beihang University
    Chair: Jinsong Huang, Beihang University
13. Digital Resilience and Sustainability
    Chair: Wenyu (Derek) Du, Beihang University
    Chair: Fang Su, Jinan University
    Chair: Tara Qian Sun, University of Chinese Academy of Sciences
    Chair: Dan Zhang, Nankai University
14. Digital Transformation and Organizational Change
    Chair: Liang Li, University of International Business and Economics
    Chair: Chunping Deng, Beijing Technology and Business University
    Chair: Mengling Yan, University of Posts and Telecommunications
    Chair: Xiaohao Zhou, Guangdong University of Technology
15. GenAI in Managing Online Chaos
    Chair: Pengkun Wu, Sichuan University
    Chair: Honglin Deng, Hong Kong Baptist University
    Chair: Lin Zhang, Northwestern Polytechnical University
    Chair: Yuanyuan Wu, Southwestern University of Finance and Economics
    Chair: Qingyun Xu, The Hong Kong Polytechnic University
16. Generative AI in Electronic Commerce: Transforming Business Models and Consumer Experiences
    Chair: Liqiang Huang, Zhejiang University
    Chair: Yuewen Liu, Xi’an Jiaotong University
    Chair: Xue Yang, Nanjing University
    Chair: Yingda Lu, University of Illinois Chicago
17. Governing the Cyberspace Content in the Age of AI
    Chair: Renee Rui Chen, Shenzhen University
    Chair: Xiao-Liang Shen, Wuhan University
    Chair: Yangjun Li, Beijing Institute of Technology
18. Immersive Technologies in E-Business
    Chair: Zhao Du, Beijing Sport University
    Chair: Fang Wang, Wilfrid Laurier University
    Chair: Shan Wang, University of Saskatchewan
    Chair: Zhen Zhu, China University of Geosciences (Wuhan)
    Chair: Shuang Geng, Shenzhen University
19. Low-Altitude Economy and Management
    Chair: Zhongfeng Qin, Beihang University
    Chair: Zhuzhu Song, China Agricultural University
    Chair: Wan Tian, Peking University
20. Trustworthy AI and Privacy-Preserving Computing in Electronic Business: Technical Innovations and Managerial Insights
    Chair: Xiong Zhang, Beijing Jiaotong University
    Chair: Wilson Li, Deakin University
    Chair: Maoning Wang, Central University of Finance and Economics
21. Western Digital Economy
    Chair: Yingzhao He, Northwest Normal University
    Chair: Ying Zhao, Sichuan University
    Chair: Bingzhen Sun, Xidian University
    Chair: Tianjian Li, Northwest Normal University
    Chair: Dan Ma, Southwestern University of Finance and Economics

Regular Tracks

1. AI and its applications
   Chair: Xudong Luo, Guangxi Normal University
   Chair: Bei Luo, BNU-HKBU United International College
   Chair: Yang Kai, Shenzhen University
2. Big data analytics and precision analytics
   Chair: Chris Westland, University of Illinois
   Chair: Albert Huang, University of the Pacific
   Chair: Teng Ma, Xi'an Jiaotong-Liverpool University
   Chair: Mengli Yu, Nankai University
3. Blockchain and FinTech
   Chair: Aijaz A. Shaikh, Institute of Information and Computational Technologies
   Chair: Shih-Wei Liao, Taiwan University
   Chair: Ravi S. Sharma, Zayed University
   Chair: Mengyao Fu, Laboratory for AI-Powered Financial Technologies Limited
   Chair: Yedong Wang, Laboratory for AI-Powered Financial Technologies Limited
4. Collaborative commerce and sharing economy
   Chair: Yue Guo, Southern University of Science and Technology
   Chair: Larry F.K. Chang, Kaohsiung University of Science and Technology
5. Cross-border e-commerce
   Chair: Chong Guan, Singapore University of Social Sciences
   Chair: Xiaoyu Xu, Xi'an Jiaotong University
6. Digital collaborations
   Chair: Fangfang Hou, Xi'an Jiaotong-Liverpool University
   Chair: Yueqiu Hu, University of Nottingham Ningbo China
7. Digital marketing and consumer behavior
   Chair: Jesús Garcia-Madariaga, Universidad Complutense de Madrid
   Chair: Vandana Ahuja, Symbiosis Institute of Business Management
   Chair: Xiaofei Song, BNU-HKBU United International College
   Chair: Shuning Zheng, University of Nottingham Ningbo China
8. Digital transformations and innovation
   Chair: John Hamilton, James Cook University
   Chair: Claude Liu, Heriot-Watt University Dubai
   Chair: Yuting Wang, Shanghai University
   Chair: Jie Fang, University of Nottingham Ningbo China
9. E-business cultural and social issues
   Chair: Sijia (Catherine) Ma, Tilburg School of Economics and Management
   Chair: Poonacha Medappa, Tilburg University
   Chair: Ruonan Sun, Lancaster University
10. E-business education and e-learning
    Chair: Francisco J. Liébana Cabanillas, University of Granada
11. E-business strategies and models
    Chair: Feng Li, Bayes Business School, City, University of London
    Chair: Alain Chong, University of Nottingham Ningbo China
    Chair: Ooi Keng Boon, UCSI University
12. E-entrepreneurship and innovations
    Chair: Stuart Orr, Melbourne Institute of Technology
    Chair: Hangjung Zo, Korea Advanced Institute of Science and Technology
13. E-healthcare and gerontechnology
    Chair: Pei Lee Teh, Monash University (Malaysia)
    Chair: Yu-Hsiu Lin, Chung Cheng University
    Chair: Jun Zhang, Wuhan University
    Chair: Wu Jiang, Wuhan University
14. Human computer interaction
    Chair: Boying Li, University of Nottingham Ningbo China
    Chair: Camen Teh, NEOMA Business School
15. IS innovation, adoption and diffusion
    Chair: Na Jiang, BNU-HKBU United International College
    Chair: Xiaohui Liu, University of Shanghai for Science and Technology
16. IT ethics and data governance
    Chair: Ibrahim M. Al-Jabri, King Fahd University of Petroleum and Minerals
17. Knowledge management and sharing
    Chair: Michael C.L. Chau, University of Hong Kong
18. New technology adoption and diffusion
    Chair: Timon C. Du, CUHK Business School
19. Security and privacy issues
    Chair: Chien-Ming Chen, Harbin Institute of Technology
    Chair: Hu Xiong, University of Electronic Science and Technology of China
    Chair: Jingzhi Zhang, BNU-HKBU United International College
    Chair: Hemin Jiang, University of Science and Technology of China
20. Smart cities and Internet of Things
    Chair: Honglei Li, Northumbria University
21. Smart homes and smart technologies
    Chair: Davit Marikyan, University of Bristol
22. Social media and social computing
    Chair: Qionglei Yu, Newcastle University (UK)
    Chair: Qiong Jia, Hohai University Business School
23. Supply chain management and e-logistics
    Chair: Jao-Hong Cheng, Yunlin University of Science and Technology
    Chair: Benjamin Yen, University of Hong Kong
    Chair: Zhao Cai, University of Nottingham Ningbo China
    Chair: Meng Chen, University of Science and Technology of China
24. Virtual communities and social commerce
    Chair: Victor Chen, Cheng Kung University
    Chair: Hsinlu Chang, Chengchi University
25. Web mining and recommendation systems
    Chair: Cooper C. Y. Ku, Chiao Tung University
    Chair: Qiang Ye, University of Science and Technology of China
26. Other related issues
    Chair: Wei-Hsi (Frank) Hung, Chengchi University