Brief Introduction

The digital economy has become a core driver of regional development, transforming industrial structures, market mechanisms, and spatial economic dynamics. Beyond technological innovation and new business models, digitalization reshapes resource allocation, firm production organization, and regional integration into global economic networks. While western regions often face constraints in industrial foundations, infrastructure, and institutional environments compared with advanced areas, their unique context offers valuable insights into diverse digital economy development pathways.

This track focuses on the digital economy in western regions, welcoming research on digital technologies, digital industries, platform-based activities, e-commerce, information systems, and data-driven applications. Contributions may address firms, industries, markets, organizations, or broader economic and social processes, using qualitative, quantitative, or mixed research approaches from economics, management, information systems, and related fields. By integrating diverse themes and methods, this track seeks to advance a comprehensive understanding of digital economy development and its implications in western regions.

Topics

1. Digital Transformation and Innovation Management in Western China
2. Digital Technology Empowerment for Industries in Western China
3. Development Models of Cross-border E-commerce, Live-streaming E-commerce, and Rural E-commerce in Western China
4. New Quality Productive Forces of the Digital Economy in Western China
5. Barriers and Paths to Digital Transformation of Small and Medium-sized Enterprises (SMEs) in Western China
6. Digital Platforms and Enterprise Operations in Western China
7. Data Governance, Platform Governance, and the Standardized Development of the Digital Economy in Western China
8. Employment Structure and Labor Market Transformation in Western China
9. Coordinated Development of the Digital Economy with Ecological Protection and Green Low-carbon Transition in Western China
10. Digitalization of Culture and Tourism, Smart Tourism, Intangible Cultural Heritage Digitalization, and the Development of Cultural Industries in Western China

Other relevant topics beyond the scope outlined above